{"id":119526,"date":"2026-08-28T23:30:48","date_gmt":"2026-08-28T14:30:48","guid":{"rendered":"https:\/\/thekoreantoday.com\/junggu\/2026\/08\/28\/wia-code-launches-a-new-world-connected-by-knowledge-heart-and-star-shaped-qr-code-challenge\/"},"modified":"2026-08-28T23:30:56","modified_gmt":"2026-08-28T14:30:56","slug":"wia-code-launches-a-new-world-connected-by-knowledge-heart-and-star-shaped-qr-code-challenge","status":"publish","type":"post","link":"https:\/\/thekoreantoday.com\/junggu\/2026\/08\/28\/wia-code-launches-a-new-world-connected-by-knowledge-heart-and-star-shaped-qr-code-challenge\/","title":{"rendered":"WIA CODE Launches a New World Connected by Knowledge\u2026 Heart- and Star-Shaped QR Code Challenge"},"content":{"rendered":"<p>WIA CODE, a new two-dimensional code developed by South Korean developer Dr. Yeon Sam-heum, has officially been unveiled. Unlike conventional square QR codes, WIA CODE is designed to connect digital content through a variety of shapes, including hearts, stars, and circles.<\/p>\n<p>\u00a0<\/p>\n<table align=\"center\" border=\"0\" cellspacing=\"0\" class=\"body_img_table body_img_center\" style=\"width: 578px;\">\n<tbody>\n<tr>\n<td>\n<div class=\"body_img_table2\"><img decoding=\"async\" alt=\"WIA CODE launch and QR Code Challenge\" border=\"0\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/202608282757705.png\" style=\"cursor: pointer;\" width=\"578\" \/ loading=\"lazy\"><\/div>\n<p class=\"body_img_caption\">[The Korean Today] WIA CODE launches a new world connected by knowledge with heart- and star-shaped QR codes \u00a9 Reporter Baek Chang-hee<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>WIA CODE aims to go beyond simply linking users to a web address. It is designed as a new \u201cknowledge connection\u201d tool that allows people around the world to share books, videos, educational materials, cultural content, publishing resources, and AI-based content.<\/p>\n<p>\u00a0<\/p>\n<p>The WIA CODE project also carries a symbolic message of gratitude toward the countries that supported South Korea during the Korean War, which began in 1950. Its goal is to carry that historical gratitude forward by sharing today\u2019s Korean knowledge and technology with the world.<\/p>\n<p>\u00a0<\/p>\n<p>At a time when South Korea faced severe hardship, many nations extended support through combat troops, medical assistance, supplies, and other forms of aid. Now, the initiative seeks to share South Korea\u2019s advances in technology, education, and knowledge content with the global community in a new way.<\/p>\n<p>\u00a0<\/p>\n<table align=\"center\" border=\"0\" cellspacing=\"0\" class=\"body_img_table body_img_center\" style=\"width: 578px;\">\n<tbody>\n<tr>\n<td>\n<div class=\"body_img_table2\"><img decoding=\"async\" alt=\"WIA CODE website guide screen\" border=\"0\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/2026082831458961.png\" style=\"cursor: pointer;\" width=\"578\" \/ loading=\"lazy\"><\/div>\n<p class=\"body_img_caption\">[The Korean Today] WIA CODE website guide screen \u00a9 Reporter Baek Chang-hee<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"bold\">What Is WIA CODE? Moving Beyond Square QR Codes to Hearts and Stars<\/span><\/p>\n<p>WIA CODE is a radially symmetric two-dimensional machine-readable code developed by South Korean developer Dr. Yeon Sam-heum.<\/p>\n<p>\u00a0<\/p>\n<p>According to technical materials introducing WIA CODE, the system is designed to recognize position based on a central core point. This allows its outer shape to move beyond the conventional square format and take on creative forms such as hearts and stars.<\/p>\n<p>\u00a0<\/p>\n<p>Users can enter the URL of content they wish to promote, then generate a code in the shape of their choice.<\/p>\n<p>\u00a0<\/p>\n<p>The range of content that can be connected is also broad. Users can link YouTube videos, blog posts, book introductions, educational materials, lectures, websites, creative works, online stores, and virtually any other content accessible through a URL.<\/p>\n<p>\u00a0<\/p>\n<p>For example, authors can connect their printed books to e-book pages or promotional sites, while instructors can link educational resources and lecture videos. Creators can connect their own media content, and institutions or organizations can use WIA CODE to provide access to educational, cultural, and promotional information.<\/p>\n<p>\u00a0<\/p>\n<p>WIA Book, also operated by WIA, provides AI-assisted writing, digital publishing, multilingual services, and accessibility features, with the aim of creating an environment where \u201canyone can freely publish and read.\u201d When combined with WIA CODE, these services may provide a useful bridge between offline and online content.<\/p>\n<p>\u00a0<\/p>\n<p><span class=\"bold\">\u201cThe Help South Korea Once Received, Now Shared with the World Through Knowledge\u201d<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Another key value emphasized by WIA CODE is \u201cconnection.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>The project remembers the history of countries around the world standing with South Korea during the Korean War in 1950 and carries forward the idea that South Korea can now share its knowledge and technology with the world.<\/p>\n<p>\u00a0<\/p>\n<p>In particular, if smartphones and similar devices can provide easy access to books and educational content linked through WIA CODE even in regions with limited access to education and information, the technology could become a new channel for global knowledge sharing.<\/p>\n<p>\u00a0<\/p>\n<p>WIA is pursuing a broader vision of improving access to knowledge through platforms that integrate education, publishing, language, and artificial intelligence. WIA Book currently provides publishing, reading, multilingual, and accessibility functions, while WIA Academy offers online education and certification programs.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cIf the world stood with South Korea in 1950, now South Korea will stand with the world through knowledge.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>This statement summarizes the message WIA CODE seeks to convey.<\/p>\n<p>\u00a0<\/p>\n<table align=\"center\" border=\"0\" cellspacing=\"0\" class=\"body_img_table body_img_center\" style=\"width: 578px;\">\n<tbody>\n<tr>\n<td>\n<div class=\"body_img_table2\"><img decoding=\"async\" alt=\"How to participate in the WIA CODE Challenge\" border=\"0\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/2026082805407208.jpg\" style=\"cursor: pointer;\" width=\"578\" \/ loading=\"lazy\"><\/div>\n<p class=\"body_img_caption\">[The Korean Today] How to participate in the WIA CODE Challenge \u00a9 Reporter Baek Chang-hee<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: bold;\">WIA CODE Launch Challenge Now Underway<\/span><\/p>\n<p>\u00a0<\/p>\n<p>The \u201cWIA CODE Challenge,\u201d which allows participants to create and share their own WIA CODEs, has also been launched.<\/p>\n<p>Participation is simple.<\/p>\n<p>First, users access the WIA CODE website, log in, and enter the URL of the content they want to promote.<\/p>\n<p>\u00a0<\/p>\n<p>Once a link to a video, blog, book, lecture, website, or other content is entered, a dedicated URL can be generated. Users can then select from various WIA CODE designs, including hearts and stars.<\/p>\n<p>\u00a0<\/p>\n<p>The generated code can be shared through social media, blogs, YouTube, messaging platforms, and other channels.<\/p>\n<p>Participants then upload their WIA CODE to social media or another platform, copy the URL of the posted content, and submit that verification URL through the WIA CODE Challenge page.<\/p>\n<p>\u00a0<\/p>\n<table align=\"center\" border=\"0\" cellspacing=\"0\" class=\"body_img_table body_img_center\" style=\"width: 578px;\">\n<tbody>\n<tr>\n<td>\n<div class=\"body_img_table2\"><img decoding=\"async\" alt=\"WIA CODE Challenge benefits\" border=\"0\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/2026082809101806.jpg\" style=\"cursor: pointer;\" width=\"578\" \/ loading=\"lazy\"><\/div>\n<p class=\"body_img_caption\">[The Korean Today] Two WIA CODE Challenge benefits and examples \u00a9 Reporter Baek Chang-hee<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When sharing on social media, participants may use hashtags such as #wiacode #wiasoom #kor #wia to promote WIA CODE.<\/p>\n<p>\u00a0<\/p>\n<p><span class=\"bold\">Challenge Participants Receive Korean Language Test and WIA SOOM Benefits<\/span><\/p>\n<p>\u00a0<\/p>\n<p>The WIA CODE Challenge also includes benefits for participants.<\/p>\n<p>\u00a0<\/p>\n<p>According to the challenge information materials, participants are offered eligibility to take the WIA Level 3 Korean Language Proficiency Test along with a free downloadable study workbook.<\/p>\n<p>\u00a0<\/p>\n<p>Korean language learners can use this opportunity to assess their proficiency and prepare for the next stage of learning.<\/p>\n<p>\u00a0<\/p>\n<p>Another benefit is a three-month free pass for WIA SOOM, valued at approximately USD 150.<\/p>\n<p>\u00a0<\/p>\n<p>WIA SOOM has been introduced as a platform connecting AI with development and work environments. According to its official introduction, it provides functions such as multiple AI agents, multilingual support, plugins, and server operation capabilities.<\/p>\n<p>\u00a0<\/p>\n<p>Through this challenge, participants are not only given an opportunity to create their own WIA CODE but are also connected to Korean language education and practical AI experiences.<\/p>\n<p>\u00a0<\/p>\n<table align=\"center\" border=\"0\" cellspacing=\"0\" class=\"body_img_table body_img_center\" style=\"width: 578px;\">\n<tbody>\n<tr>\n<td>\n<div class=\"body_img_table2\"><img decoding=\"async\" alt=\"QR code generated using WIA CODE\" border=\"0\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/2026082814212265.jpg\" style=\"cursor: pointer;\" width=\"578\" \/ loading=\"lazy\"><\/div>\n<p class=\"body_img_caption\">[The Korean Today] QR code generated using WIA CODE \u00a9 Reporter Baek Chang-hee<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: bold;\">From a Single Book to Videos and Education\u2026 \u201cEverything Connected Through One Code\u201d<\/span><\/p>\n<p>\u00a0<\/p>\n<p>The potential applications of WIA CODE are also drawing attention in publishing and education.<\/p>\n<p>A WIA CODE printed on a page of a physical book could connect readers to an e-book or an author\u2019s video. In children\u2019s picture books, it could also lead to music, audio narration, and hands-on activity materials.<\/p>\n<p>\u00a0<\/p>\n<p>Museums and exhibitions could use the code to provide artwork descriptions or multilingual information, while schools and lifelong education institutions could connect learning materials with video lectures.<\/p>\n<p>\u00a0<\/p>\n<p>Ultimately, the direction pursued by WIA CODE is not simply about changing the physical shape of a code.<\/p>\n<p>\u00a0<\/p>\n<p>Its deeper purpose lies in answering the question: \u201cHow can one person\u2019s knowledge and story be connected to another person more easily and more naturally?\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Through education, publishing, language, and AI, WIA aims to create an environment in which people around the world can access and share knowledge and information more easily.<\/p>\n<p>\u00a0<\/p>\n<p>Remembering the period when South Korea grew with support from the international community, WIA CODE now seeks to share Korean knowledge and technology with the world.<\/p>\n<p>\u00a0<\/p>\n<p>A new attempt has begun\u2014placing an entire book inside a heart-shaped code and connecting videos and education through a star-shaped code.<\/p>\n<p>\u00a0<\/p>\n<p>The message put forward by WIA CODE is clear.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWhen knowledge is connected, opportunities grow. When knowledge is shared, the world becomes connected.\u201d<\/p>\n<p>The content we create and share can become the beginning of a new learning opportunity for someone else. Attention is now focused on whether WIA CODE can expand those small connections into a new global pathway for knowledge sharing.<\/p>\n<p>\u00a0<\/p>\n<p>Explore the WIA CODE website: <a href=\"https:\/\/wiacode.com\/\" target=\"_blank\">https:\/\/wiacode.com\/<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/thekoreantoday.com\/kt-press\/order-form.html?ref=gyeonggihanam\" target=\"_blank\"> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" class=\"center\" height=\"193\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202605\/2026050719064895.png\" style=\"cursor: pointer;\" width=\"685\" \/ loading=\"lazy\"> <\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/wiamall.net\/\" target=\"_blank\"> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" height=\"170\" id=\"img_pop_view\" src=\"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202606\/2026061534032168.jpg\" style=\"cursor: pointer;\" width=\"692\" \/ loading=\"lazy\"> <\/a><\/p>\n<div style=\"margin: 0 auto; text-align: center; line-height: 2.2;\">\u00a0<\/div>\n<div style=\"margin: 0 auto; text-align: center; line-height: 2.2;\"><a href=\"https:\/\/thekoreantoday.com\/ambassador-form.html?ref=gyeonggihanam\" target=\"_blank\">[Apply to Become a Regional Ambassador]<\/a> <a href=\"https:\/\/thekoreantoday.com\/journalist-training-course\/?ref=gyeonggihanam\" target=\"_blank\">[Apply for Journalist Training]<\/a> <a href=\"https:\/\/thekoreantoday.com\/branch-form.php?ref=gyeonggihanam\" target=\"_blank\">[Apply to Become a Branch or Bureau Director]<\/a> <br \/> <a href=\"https:\/\/thekoreantoday.com\/brandawrds\/brand-awards-form.html?ref=jgyeonggihanam&amp;award=brand\" target=\"_blank\">[Apply for the Korean Brand Awards]<\/a> <a href=\"https:\/\/thekoreantoday.com\/brandawrds\/brand-awards-form.html?ref=gyeonggihanam&amp;award=ceo\" target=\"_blank\">[Apply for the Best CEO Awards]<\/a> <a href=\"https:\/\/thekoreantoday.com\/brandawrds\/brand-awards-form.html?ref=gyeonggihanam&amp;award=consumer\" target=\"_blank\">[Apply for the Consumer Satisfaction Awards]<\/a><\/div>\n<div style=\"margin: 0 auto; text-align: center; line-height: 2.2;\">\u00a0<\/div>\n<div style=\"margin: 0 auto; text-align: center; line-height: 2.2;\">\u00a0<\/div>\n<p>&#8220;`<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/thekorean.today\/sub_read.html?uid=56147\" target=\"_blank\" style=\"display: inline-block; padding: 18px 50px; background: linear-gradient(135deg, #11998e 0%, #38ef7d 100%); color: white; text-decoration: none; border-radius: 50px; font-size: 20px; font-weight: bold; box-shadow: 0 5px 20px rgba(17, 153, 142, 0.4);\">\ud83d\udcf0 \uae30\uc0ac \uc6d0\ubb38 \ubcf4\uae30<\/a><\/p>\n<p style=\"text-align: center;\">&lt;\uc800\uc791\uad8c\uc790 \u24d2 \ucf54\ub9ac\uc548\ud22c\ub370\uc774(The Korean Today) \ubb34\ub2e8\uc804\uc7ac \ubc0f \uc7ac\ubc30\ud3ec \uae08\uc9c0&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WIA CODE, a new two-dimensional code developed by South Korean developer Dr. Yeon Sam-heum, has officially been unveiled. Unlike conventional square QR codes, WIA CODE &#8230; <a title=\"WIA CODE Launches a New World Connected by Knowledge\u2026 Heart- and Star-Shaped QR Code Challenge\" class=\"read-more\" href=\"https:\/\/thekoreantoday.com\/junggu\/2026\/08\/28\/wia-code-launches-a-new-world-connected-by-knowledge-heart-and-star-shaped-qr-code-challenge\/\" aria-label=\"WIA CODE Launches a New World Connected by Knowledge\u2026 Heart- and Star-Shaped QR Code Challenge\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":-999999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.thekorean.today\/imgdata\/smilestory_kr\/202608\/202608282757705.png","fifu_image_alt":"","footnotes":""},"categories":[29],"tags":[260],"class_list":["post-119526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologys","tag-260","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WIA CODE Launches a New World Connected by Knowledge\u2026 H... - \ucf54\ub9ac\uc548\ud22c\ub370\uc774<\/title>\n<meta name=\"description\" content=\"WIA CODE, a new two-dimensional code developed by South Korean developer Dr. Yeon Sam-heum, has officially been unveiled. 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