[ESG Green Signal .12 | Plastic-Free Challenge

Green Signal #12 | Plastic-Free Challenge | The Korean Today

[Image suggestion: A zero-waste bulk & refill store interior — glass jars, bulk dispensers, stainless steel straws, bamboo toothbrushes and cloth bags, with a person filling a glass container at a refill station.]

“How many single-use items have you used today?”

A morning coffee in a plastic cup, three plastic containers from a lunch delivery, a convenience-store drink with a plastic straw, two plastic bags from grocery shopping… Without thinking, most of us use at least 7–10 single-use plastic items a day.

According to Greenpeace, Koreans used about 19 kg of single-use plastic per person in 2020. That equals 109 plastic water bottles (1.6 kg), 102 disposable cups (1.4 kg), 533 plastic bags (10.7 kg) and 568 food containers (5.3 kg) per person. Compared to 2017, disposable cup use increased by 57%, and plastic bag use by 16%.

The good news is: it’s not too late. Simply choosing “one plastic-free day” can help us reduce dozens of kilograms of plastic a year. Shall we begin the Plastic-Free Challenge together today?

♻️ The Real Story of the Plastic We Throw Away

Is Korea’s plastic recycling rate really 73%?
The Ministry of Environment once announced that Korea’s plastic recycling rate was 73%. However, this number includes “energy recovery” through incineration. If we apply the European Union standard, which counts only plastic that is recycled into new plastic products, the actual recycling rate is closer to 27%. The remaining 73% is burned or landfilled.

How long does plastic take to break down?
• Plastic bag: over 500 years
• Plastic bottle: around 450 years
• Plastic straw: about 200 years
• Styrofoam: practically non-degradable
• For comparison: a milk carton takes about 5 years, wooden chopsticks about 20 years.

In 2021 alone, Korea generated 11.93 million tons of plastic waste, a 49.5% increase (about 3.95 million tons) compared to 2017. Some projections estimate that by 2030, annual plastic waste could reach 6.475 million tons, about 3.6 times the 2010 level. If we continue on this path, we may literally end up living surrounded by plastic waste.

🌿 The Heart of Zero Waste: The 5R Principles

At the center of zero-waste living are the “5Rs.” When practiced in this order, daily waste can be reduced by up to 90%.

1️⃣ Refuse

The most important first step: politely refuse what you don’t need.
• At cafés, say “No straw, please” or “I don’t need a cup sleeve.”
• In delivery apps, select “No disposable cutlery.”
• Use your own shopping bag instead of plastic bags at supermarkets.
• Decline free samples, flyers, and unnecessary packaging.

2️⃣ Reduce

Buy less, and focus on what you truly need.
• Before impulse purchases, wait at least 24 hours.
• Choose durable items instead of following every trend.
• Don’t buy in bulk just because it’s “cheap” — buy what you can use.
• Switch to digital receipts and online statements where possible.

3️⃣ Reuse

Replace single-use items with reusable ones.
• Keep a tumbler, eco-bag and handkerchief in your bag at all times.
• Store food in glass or stainless-steel containers instead of plastic.
• Try reusable items such as cloth pads, menstrual cups and silicone swabs.
• Reuse paper and shopping bags instead of throwing them away.

4️⃣ Recycle

Choose products that are recyclable and separate them properly.
• Remove labels from clear PET bottles and dispose of them separately.
• Strip tape and plastic from cardboard boxes before recycling.
• Remove caps from glass bottles and recycle separately.
• Check recycling symbols and material types before buying products.

5️⃣ Rot

Minimize food waste, and compost what you must discard.
• Use a small balcony compost bin if possible.
• Check your fridge before shopping and plan meals to avoid waste.
• Participate in municipal programs that reduce food waste.
• Consider home food waste dehydrators or composting systems.

🌍 E – Environment

Why is plastic pollution so serious?
Every year, about 8 million tons of plastic flow into the oceans. An estimated 1 million marine animals and 1 million birds die annually from plastic pollution.

Producing and burning plastic emits huge amounts of greenhouse gases, accelerating the climate crisis. Practicing zero-waste living is one of the most direct ways to respond to climate change.

🤝 S – Social

Someone’s convenience is someone else’s burden.
Plastic waste exported from developed countries often ends up in developing countries, deepening environmental inequality.

Zero-waste shops, local markets and sharing economies become social laboratories where we create fairer, more sustainable consumption patterns together.

⚖️ G – Governance

Why producer responsibility matters
Extended Producer Responsibility (EPR) for packaging should be strengthened so companies must take real responsibility for the packaging they put into the market and for its collection and recycling.

At the 2025 UN Plastic Treaty negotiations in Busan, many are calling for a global agreement to regulate plastic production itself, not just waste management.

🏠 A Plastic-Free Routine That Starts at Home

☕ In the Kitchen

① On grocery day
• Prepare three eco-bags (large / medium / small).
• Use mesh or cloth bags for fruits and vegetables instead of plastic bags.
• Bring a paper egg carton and buy eggs individually.
• Buy detergents, grains and nuts at refill stations in your own containers.

② Food storage
• Switch from plastic food containers to glass or stainless steel.
• Use silicone lids and beeswax wraps instead of plastic wrap.
• Replace single-use freezer bags with reusable silicone bags.
• Store only what you will actually eat again and avoid leftovers piling up.

③ Dishwashing and cleaning
• Try solid dish soap instead of liquid detergent in plastic bottles.
• Use cotton cloths, loofah sponges and bamboo brushes instead of plastic scrubbers.
• Clean and deodorize with baking soda and citric acid.
• Replace paper towels with reusable rags and hand towels.

🚿 In the Bathroom

① Washing and showering
• Replace bottled shampoo, conditioner and body wash with solid bars.
• Choose bamboo toothbrushes instead of plastic ones.
• Try toothpaste tablets or powder instead of plastic tubes.
• Use washable cleansing pads and towels rather than disposable cotton pads.

② Hygiene products
• Consider menstrual cups or cloth pads instead of disposable pads.
• Use reusable absorbent underwear where possible.
• Choose products with simple, recyclable packaging.

👔 When Going Out

• Bring your own tumbler and get discounts while avoiding disposable cups.
• Use stainless-steel straws or simply say “No straw, please.”
• Carry a hand towel instead of using wet wipes.
• Keep a foldable eco-bag in your bag at all times.
• Use your own cutlery set for take-out and delivery.
• Take your own glass or stainless container for food to-go when possible.

🏪 How to Find and Use Refill Stations

What is a refill station?
A refill station is a shop where you can purchase items like shampoo, detergent, grains, nuts and cosmetics without packaging, taking only the amount you need. You fill your own containers, weigh them and pay by weight. As of 2025, there are around 300 zero-waste shops and refill stations operating across Korea.

Examples of refill & zero-waste stores
The Picker: Korea’s first zero-waste shop (Seongsu-dong, Seoul, opened 2016)
Almang Market: refill-focused store (Mangwon-dong, Seoul)
Zeroshop Jigu: eco-lifestyle products (online & offline)
Kellogg cereal refill station: at Lotte Mart Jamsil Zettaplex
L’Occitane Refill Fountain: in selected L’Occitane stores

Tips for using refill stations
1. Bring clean, dry glass jars or stainless-steel containers.
2. Upon arrival, weigh your empty containers and record the tare weight.
3. Slowly fill each container with just the amount you need.
4. Weigh again and pay only for the contents.
5. Label your containers at home with the product name and date.

How to find them: Search “zero-waste shop” or “refill station” in your map app.

Real-Life Story: Living a Plastic-Free Life

Case study: “L” (28, office worker, lives in Seoul)
Duration: 6 months
Actions: Carried a tumbler, eco-bag and personal cutlery set every day; visited a refill station twice a month.
Results:
– Reduced plastic waste by about 85% (from one full trash bag to half a small bag).
– Saved around 80,000 KRW per month by avoiding over-packaged products.
– Selected “No disposable cutlery” for 100% of delivery orders.
Reflection: “The first two weeks were the hardest. Once it became a habit, my life actually felt simpler. And I felt proud that I was doing something for the planet. Soon my friends started to follow my lead.”

If just 10% of Korea’s population of 50 million practiced a “Plastic-Free Day” once a week, we could cut an estimated 13,000 tons of plastic in a single year.

⚠️ Plastic-Free Practice: Important Things to Remember

① Don’t aim for perfection
100% zero waste is extremely difficult. Even 70% is already amazing. If you have a “bad day,” don’t blame yourself — just try again tomorrow.

② Use what you already have first
Throwing away existing plastic items to buy new “eco products” can be more wasteful. Use what you already have until the end, then choose better alternatives when replacing them.

③ Don’t force others
The most powerful education is your own quiet example. Forcing others can create resistance. Let your lifestyle speak for itself.

④ Focus on the next choice, not guilt
Sometimes you simply have no choice but to use a disposable item. When that happens, think, “What can I prepare differently next time?” and move on.

💬 Join Our ESG Practice Community

ESG Community QR

Join the KakaoTalk Open Chat
Share your plastic-free challenge and exchange zero-waste tips with others.
Those who complete this month’s “30-Day Plastic-Free Challenge” will receive an eco-bag gift set. 🎁

“Rather than one person living a perfectly zero-waste life,
a million people living imperfectly zero-waste lives will change the world more.”

Start with just one tumbler and one eco-bag today. Your small choices will protect our planet.

ESG

Baek Chang-hee, Gyeonggi Hanam Bureau Chief

Bureau Chief, The Korean Today (Gyeonggi Hanam)
ESG Management Columnist
Sustainable Management Consultant
Director, WIA Journalists Association

Small Actions Change the World

After 104 weeks, your daily routine will look completely different.
And little by little, the world around you will have changed as well.

Shall we start together today? 🌱💚🌏

#ESGPractice #PlasticFree #ZeroWaste #ReduceSingleUse #GreenSignal

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