2025 Trend Keywords: Insights into Changing Consumer Behavior, Technology, and Climate

As 2025 approaches, various trends reflecting shifts in industry and society are gaining attention. These trends, which focus on consumer behavior, technological advancements, and climate awareness, are reshaping industries and promoting collaboration between economic and technological sectors. What are these trends, and how are they influencing society?

[Korean Today] 2025 Trend Keywords © Reporter Kim Na-yeon

The trends shaping 2025 are rooted in evolving consumer behavior, economic development, technological innovation, and heightened awareness of climate change. One of the key trends is Omnivore, which describes a shift towards personalized consumption patterns. Consumers are increasingly moving away from standardized consumption models and are instead choosing products that align with their individual preferences. This trend underscores the growing importance of uniqueness and personalization over uniformity.

Another significant trend is Aboha, a term short for “A Very Ordinary Day” in Korean. This mindset reflects a growing emphasis on finding satisfaction in everyday life, without the need for extraordinary experiences. It highlights a societal shift toward valuing small, simple joys over more extravagant pursuits, particularly in response to rising levels of stress and anxiety in modern life.

Topping Economy represents a shift in consumer behavior where customizable elements, or “toppings,” are becoming more important than the base product itself. Whether in foods like hot pot or yogurt, consumers are placing greater value on the ability to add personal touches, showcasing a preference for products that allow individual expression.

On the technological front, Face Tech is emerging as a pivotal trend. This refers to the use of facial recognition technology across various industries, providing both security and convenience. The technology is already being applied in fields such as retail, banking, and security, and its growth is expected to continue rapidly in the years ahead.

In the realm of social change, Power of Harmlessness is gaining traction. This trend reflects a preference for non-confrontational and non-provocative content and products. As consumers increasingly prioritize safety and peace of mind, brands focused on sustainability and gentle messaging are becoming more popular.

Gradation K reflects the growing blend of Korean culture with global culture. From K-pop to K-dramas, Korean culture is exerting a growing influence worldwide, leading to the expansion of K-economics. The trend highlights the global spread of Korean content and its subsequent economic ripple effects.

In an era dominated by digitalization, there is a growing emphasis on physical experiences. Physicality Appeal refers to the trend where consumers are seeking tactile, tangible experiences in an increasingly digital world. While digital technology offers convenience, there remains a strong demand for real-world, sensory engagement.

Rising awareness of climate change is also driving a key trend, Climate Sensibility. Consumers are becoming more conscious of environmental issues and are looking for products and services that align with sustainable practices. In response, companies are prioritizing eco-friendly initiatives, reflecting the broader societal push towards environmental responsibility.

Another important trend is Co-evolution Strategy, where industries and technologies are increasingly collaborating to foster mutual growth. This approach represents a shift from competition to cooperation, encouraging sectors to grow together rather than apart.

Lastly, One-Point Up highlights the trend toward gradual, consistent self-improvement. Rather than seeking rapid success, many are embracing a more patient approach, achieving small but steady advancements in their personal and professional lives. This trend illustrates a preference for sustainable, long-term growth over quick wins.

These 10 trends offer a comprehensive look at the evolving landscape of 2025, predicting how consumer demands, climate change, and industry collaboration will shape the future of business and society.